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It benefits all.
Street Furniture is an all-encapsulating term for benches, shelters, kiosks, post boxes, lamp posts, taxi stands, public toilets, recycling bins, phone booths and more. For advertisers, Street Furniture provides meaningful and accountable OOH media. For the public, it offers utilitarian infrastructure and also beautifies a city. As a result of its dual purpose, street furniture becomes inextricably woven into the fabric of its city.

It provides Reach and Frequency.
Street Furniture provides broad city-wide coverage, hence advertising reach. Repetitive creative executions enable frequent viewing of these messages, thus satisfying the two most important communication goals for any brand (reach & frequency).

It’s highly visible.
Street Furniture is ostensibly operating at eye-level hence providing clear visibility and closer ‘contact’ to the message. The very fact that viewers are either using the service or passing by also ensures that both mobile and static audiences are exposed to the medium and the message. This presents differing means of audience engagement.

It’s campaignable.
The world’s first Air-Conditioned Bus Shelter network in Dubai is Right Angle’s current Street Furniture project, providing the city’s (and in fact the region’s) first and only campaignable Street Furniture advertising network to local and regional advertisers.