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Right Angle is in the business of Out-Of-Home media development and management in the UAE and MENA region. Right Angle’s Street Furniture is a new medium within the outdoor media offerings of Dubai. Less than a year after launch, Right Angle assessed the performance of the medium and campaigns to ensure effective ROI for advertisers.

Right Angle partnered with Mars Media Services (www.marsae.com) to conduct third-party research on media and brand awareness in Dubai.

The objectives of the research project were to assess the following:

  • Media awareness (unaided and aided)
  • Sources of media awareness
  • Its contribution to ad awareness
  • Right Angle Media’s performance
  • Public effectiveness perceptions of OOH offerings
  • Public perceptions of the Street Furniture product

Findings were generated via face-to-face interviews following a fully structured questionnaire.

Study Centers : Dubai
Nationality : All
Gender : Male
Age : 18-40 years

The sample size was 252 individuals, with the breakdown of age, gender and nationality that represented the Dubai population.

Right Angle Media’s Bus Shelters…

  • Rank 2nd on an awareness level as an advertising medium
  • Rank 2nd in terms of public perceived effectiveness (PE)

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Case Studies Download Research April 2009