800 RAOOH | info@rightangle.ae

Want to start a campaign but don’t know where to start?

The first step is to ask yourself a few basic questions and create a media brief based on the answers.

STEP 1 – Planning your campaign

Four main planning questions –

  1. What do I want my advertising to accomplish? - Goals
  2. Who should my advertising speak to?- Target Market
  3. What should my advertising say? - Message
  4. What are my success factors? - Measurement
Other considerations –
  1. What’s my budget?
  2. When do I want this campaign to happen?
  3. How long do I want the campaign to run?